StikBots to ‘take nation by storm in 2016’, says Brainstorm

Educational toy specialist Brainstorm is gearing up to debut its new line of posable figurines, StikBots at this year’s London Toy Fair.

Billed by the company as the ‘first-ever social-sharing toy’, the StikBot allows kids to create a stop frame animation on their iPhone or Android device to create and share videos of the figure.

Making their first appearance in the UK later this month when Brainstorm unveils the line at January’s Toy Fair, the firm believes the collection will ‘take the nation by storm,’ this year.

“We cannot wait to unleash StikBots in the UK,” said Debra Tiffany, marketing manager at Brainstorm.

“Expect to see them popping up all over Britain askids try and make the most original StikBot stop frame animations. We are working closely with the US creator of StikBots and have devised a comprehensive marketing and PR strategy to support the range throughout the year commencing with our first burst of TV advertising as early as February.”

Kids can film, pause and edit their StikBot videos before sharing them on social media sites. The range includes eight different figures to collect, all of which will be on display at the Brainstorm stand at Toy Fair. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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