The family entertainment centre has cost around £1.5 million to produce, and has been in development for around a year.

Mattel Play! Liverpool to open in March

Mattel Play! is winging its way to Liverpool, where it will open in time for the Easter holidays.

The family entertainment centre has cost around £1.5 million to produce, and has been in development for around a year, which will open at the end of March.

Various iconic characters will feature at the centre, including Thomas and Friends, Fireman Sam and Bob the Builder.

Each of the characters will also have their own area, where fans can walk in and become immersed in the fictional world.

According to the Liverpool Echo, building work has started on the Grand Hall as the Albert Dock, which is where the attraction will be placed.

Plus, an introductory offer on admission prices have been revealed, with kids costing £10 to attend, and £2 for an accompanying adult.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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