A new range is set to be launched at Nuremberg later this month.

Imoji sales have been “above and beyond expectations,” says PMI

PMI has detailed plans to bolster its Imoji toy line this year, following early sales that have been "above and beyond expectations".

New lines will be showcased at this month’s Spielwarenmesse and PMI CEO Boaz Dekel believes these fresh toys will strengthen the ongoing success of the brand.

"Although we launched imoji a few months ago, we already have repeat orders with amazing feedback," said Dekel.

"Numbers are above and beyond expectations. We plan to cover 100 countries in 2016 with our Imoji brand, with large scale of orders."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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