Applications were lodged with the Mexican Institute of Industrial Property for a range of official El Chapo products.

Family of El Chapo wanted to develop official toys based around the drug kingpin

Robert Hutchins 13th January 2016 Marketing 600 Views

The family of El Chapo had attempted to trademark his name in a bid to launch official toys around the recently captured Mexican drug kingpin.

The Guardian reports that, according to applications lodged with the Mexican Institute of Industrial Property, the family had plans to launch El Chapo products across toys, clothing, watches, hats, sporting goods, saddlery and whips.

IMPI rejected the request as a result of El Chapo, real name Joaquin Guzmán, being a wanted fugitive.

So the wait for El Chapo Monopoly goes on (Go directly to maximum security jail. Do not pass Go. Do not collect $200).

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About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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