Toys R Us sees strong same store Christmas sales

Retail giant Toys R Us is reporting a positive festive period, having seen global same store Christmas sales increase by 5.1 per cent on last year.

The retailer is celebrating an uplift in sales for both the five-week and nine-week periods, ending January 2nd, 2016.

The five-week period results refer to the stretch between November 29, 2015 and January 2nd, 2016, while the nine-week period refers to November 1, 2015 to January 2nd, 2016.

Over both periods, Toys R Us saw consolidated same store sales increase 3.7 per cent and 2 per cent respectively.

In the US, same store sales increased 2.9 per cent for the five-week period and 1.4 per cent for the nine week period, with particular growth in online sales. The core toy, learning and seasonal categories generated he strongest same store sales growth, partially offset by a decline in the entertainment category.

Meanwhile, on a global scale, same store sales increased by 5.1 per cent over the five week period and 3.1 per cent across the full nine weeks. The positive same store sales results were led by Canada and Japan, but were partially offset by some softness in Europe.

Dave Brandon, chairman and chief executive officer, Toys R Us, said: “Our positive holiday same store sales results demonstrate our ability to execute our holiday plan in a highly competitive marketplace.

“We successfully maintained a strong in-stock position on the hottest toys while offering customers competitive prices and an extensive merchandise assortment, both in store and online.

“I am pleased with our holiday performance and am extremely proud of the hard work that our team members have put in to deliver an enjoyable shopping experience to our customers.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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