ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Paul Lamond has outlined its raft of new products based on hit CBeebies show, Boj.
The firm is rolling out a series of Boj make-and-do craft kits set to hit shelves in spring/summer 2016.
The three kits contain everything a child needs to create a Boj-inspired ‘make’. Each is based on items commonly found in the child’s home like cardboard tubes, cereal boxes and paper plates.
Paul Lamond has also developed a 4-in-1 Puzzle Set and a Giant Floor Puzzle as well as a picture card game which features all five of the show’s Giggly Families.
“As befitting this inspirational brand, we continue to grow a truly innovative Boj licensing campaign," said David Hodgson, Pesky founder and Boj co-creator.
"In Paul Lamond Games, we have found the perfect partner to embrace Boj’s passion for creative play with this series of Boj craft kits, plus some lovely puzzles and the must-have Giggly Families card game.”
Richard Wells, sales director at Paul Lamond Games, added: “It is fantastic to be bringing such a new and exciting property as Boj to our pre-school games, puzzles and crafts sector for 2016 and we can’t wait to get ‘Boj-ing’ with the fun-loving little bilby and his buddies this spring.”
