Addo is Latin for 'inspire' and the new company aims to 'approach toy design and supply from a fresh perspective'.

Ex-Mega Brands execs set up new toy firm in Addo Play

Ex-Mega Brands execs Mary Price and David Martin have launched a new UK-based toy company called Addo Play.

Launching this month from already established offices in the UK, Europe and Hong Kong, the company aims to ‘approach toy design and supply from a fresh perspective’.

Price and Martin are co-managing directors of the company, and a statement from the firm says they ‘have assembled an amazing group of talented industry experts with backgrounds in some of the biggest toy manufacturers and retailers on the planet.’

‘The objective is to create multiple lines of trustworthy toys at outstanding value, through intelligent, caring and safe design, whilst innovating the traditional business model to deliver an exciting new solution for its international retail and distribution network,’ continued the firm.

‘Addo Play aims to be a really great partner: to behave ethically, efficiently, flexibly, honestly, and to be clear in all it does, offering value for money and simplicity in all aspects of the business.’

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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