Mattel teams with Super Impulse to turn iconic toy lines miniature

Global toy firm Mattel has partnered with Super Impulse to deliver a line of World’s Smallest miniatures inspired by some of its most iconic toys.

Designed with the same working functions as the original classic toys, the World’s Smallest line of Mattel classics will include the Fisher-Price Chatter Telephone, Fisher-Price Rock-A-Stack, Magic 8 Ball and Fisher-Price Little People School Bus.

“The World’s Smallest line allows us to create mini versions of some of the most beloved, nostalgic toys,” said Alan Dorfman, founder of Super Impulse.

“We’re excited to work with Mattel to add four more iconic products to the line and bring back palm-sized memories of everyone’s favourite toys.”

The new additions to the World’s Smallest line will be launched in spring 2016.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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