Irresponsibility: The Mr Toast card game wins Hasbro’s crowdfunding challenge

Irresponsibility: The Mr Toast card game has triumphed in Hasbro’s crowdfunding gaming challenge, held in association with Indiegogo.

The game, created by Dan Goodsell from Los Angeles, is a fast-paced, family friendly card game featuring comic character Mr Toast and his fun friends including Joe the Egg and Sharky Bacon. It was selected as the winner due to ‘the game’s gameplay mechanics, theme, potential for ‘fun-ness’ and viability.’

In the game, players try to shirk responsibility by having fun being irresponsible while also trying to stop their opponents by saddling them with more responsibility.

The Irresponsibility game was one of five finalists in Hasbro’s gaming challenge and was picked from more than 500 submissions to run crowdfunding campaigns that were promoted on Hasbro’s partner page on

The finalists’ campaigns closed on December 1st, with Irresponsibility: The Mr Toast card game raising more than $10,000 from more than 200 backers.

"We had a lot of fun watching the finalists’ campaigns grow over the past month on," said Brian Chapman, head of design and development at Hasbro.

"The winning game, Irresponsibility: The Mr Toast card game, impressed us with its fresh concept, great characters and simple, but fun game play that the entire family can enjoy."

Jerry Needel, Indiegogo’s senior vice president of corporate partnerships, added: "We love that Hasbro chose Indiegogo’s global community of early adopters to source their next big idea.

"We’re really excited to see the results of the unique combination of Dan’s idea, Indiegogo’s backers and Hasbro’s game development expertise."

The game’s creator, Dan Goodsell, will receive the $10,000 prize and a trip to Hasbro headquarters for advice, mentoring and assistance from Hasbro’s game development team to help make his game a reality.

"It’s really thrilling to have Irresponsibility: The Mr Toast Card Game chosen as the winner of Hasbro’s crowdfunding gaming challenge," said Goodsell.

"I have to thank all my longtime Mr Toast fans and brand new fans for making my Indiegogo campaign such a success. Now I’m looking forward to visiting Hasbro and speaking with their team about how I can make the Mr Toast card game a reality."

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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