The toys featured on a series of daytime TV shows, including Good Morning Britain and This Morning.

Jakks Pacific Star Wars toys make debut across daytime shows

This week marks an exciting one for Jakks Pacific’s Star Wars Big Figs toys, which have made their debut across a series of daytime TV shows, following the launch of the latest Star Wars film.

Featuring alongside TV hosts Phillip Schofield and Holly Willoughby on This Morning, and starring on Good Morning Britain, the 48-inch Darth Vadar Room Guard and 31-inch Storm Trooper and Kylo Ren made an appearance.

The appearance was part of a TV PR product placement campaign, aimed to drive awareness of the new toys.

In addition, the figures also appeared on CNBC, Hollywood News, in the Metro, and are also lined up to feature on MTV as part of a Star Wars unboxing video.

Working alongside the Kidzcoolit website, the 31-inch Stormtrooper also starred in the European Star Wars press conference, standing with some of the stars from the new film.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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