The Frooglies is a line of cuddly toys made from 'signature Frugi fabrics'.

Childrenswear brand Frugi enters toy space with The Frooglies

Childrenswear brand Frugi is expanding into the toy market for the first time with the launch of its new cuddly toy line, The Frooglies.

Made from signature Frugi fabrics, including 100 per cent organic velour, Dash, Giggles and Doodle boast ‘a different sensory texture for little hands to touch and feel’.

“We have had such fun creating our Froogli characters," said Lucy Jewson, Frugi’s co-founder.

"It has been a wonderful experience for the design team to be able to bring our characters to life and we are all looking forward to seeing how this collection will develop. This will be a really exciting season for Frugi and we are confident retailers and consumers alike will be impressed with the fantastic quality of these endearing toys.

"A soft toy is a failsafe gift for every little one and we are sure a Froogli will become a treasured possession to lots of children.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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