‘Crayola is a fantastic brand with massive potential and one of those rare brands that can truly have relevance in all markets’.

Vivid announces new Crayola commercial director for EMEA

Vivid has announced the promotion of Leon Jarmolowicz, who will now take on the role as EMEA commercial director at Crayola.

In his new position, Jarmolowicz will add responsibility for Crayola export sales, strategy formulation and execution to his current marketing responsibilities for the Crayola brand in the EMEA.

Jarmolowicz also previously held the position of head of marketing for Crayola Europe for two years.

In addition, he has also held roles at VTech, TOMY and Vivid, with a career in the toy industry spanning over 10 years.

Eric Rossi, CEO of Vivid Group, said: “Leon has been instrumental in building the Crayola brand through his marketing excellence, and has been instrumental in driving on our Crayola business across EMEA territories.

“He brings a wealth of experience to his new role, and will I’m sure play a key part in the further development of our Crayola business in EMEA.”

Jarmolowicz added: “Crayola is a fantastic brand with massive potential and one of those rare brands that can truly have relevance in all markets. I look forward to expanding the business further into Europe.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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