‘US retailers describe it as 'the go to gift item for teenage girls' and it's going to be a smash hit in the UK'.

Wooky’s I-loom named as finalist for CHA Hot Products Awards

I-loom from Wooky Entertainment has made it as a finalist for product of the year by the Craft and Hobby Association.

As part of the CHA Hot Products Awards 2016, the bracelet maker has been shortlisted as a product that industry judges say are the most outstanding creations of the year.

Dave Williams of Wooky Europe, said: “I-loom is selling out in the States with no publicity or advertising at all.

“US retailers describe it as ‘the go to gift item for teenage girls’ and it’s going to be a smash hit in the UK.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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