Hasbro to donate up to half a million toys to kids in need this festive season

Hasbro is spreading festive cheers still days ahead of Christmas with its third annual Global Day of Joy.

A campaign to spread the message of Christmas and good deed to those in need each year, Hasbro empowers all 5,000 of its employees to become ‘elves’ and engage in community service projects across 40 countries.

The initiative is just part of the global entertainment company’s campaign to deliver festivity this season, and expects to donate more than half a million toys and games to organisations benefitting children in need around the world.

Across the globe, more than 160 volunteer projects are taking place, including toy delivery donations, Game day events and Operation Playspace projects where local charities are given revamped lay areas.

“We believe that all children deserve the opportunity to experience joy and happiness during this very special time of year,” said Brian Goldner, Hasbro’s chairman, president and CEO.

“Our portfolio of beloved brands and passionate team of employees put us in a unique position to make a meaningful difference for children and families in need.

“We take pride in knowing our efforts make the holidays brighter for millions of children around the world.”

 As part of its global campaign, Hasbro has also teamed with GenerationOn to launch The Joy Maker Challenge, an annual initiative that encourages youths aged five to 18 to engage with their own volunteering.

For every child or teen who volunteers as part of the campaign through December, Hasbro will donate a toy or game to Toys for Tots.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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