Toy Trust Media Auction opens for bids

The annual Toy Trust Media Auction is now open and advance bids are welcome ahead of the final auction that will take place during the Toy Industry Awards night on Sunday, January 24th 2016.

As the second largest fundraising activity for the Toy Trust each year, the annual Media Auction is a classic win, win scenario for all.

All funds raised go to help the chosen Toy Trust charities during the year and last year, more than £80,000 was raised.

With some highly prized lots once again, it is hoped that this year will be just as successful.

Airtime and printed media spots have been donated from leading broadcast, online, print and trade journals, plus major retailers have also added valuable promotional slots in catalogues.

The result is over £150,000 worth of media space to bid for.

Lots have been received from Sky, Disney, Nickelodeon, Turner, CITV, Channel Five, SuperAwesome, ToyNews, Toys n Playthings, Toy World, Progressive Pre-School, Toymaster, The Entertainer, Argos, Toys R Us and Redan.

Details of each can be viewed on the Toy Trust Media Auction page, which will also be updated at intervals with the current highest bids.

“The Toy Trust Committee would like to thank all our media partners for their generous donations," said Foye Pascoe, Toy Trust Committee Chair.

"Without them we would not be able to support so many causes that directly benefit children. This annual fundraising activity is a popular part of the Toy Industry Awards night and one that everyone benefits from; we are all looking forward to seeing the results. 

"I’d also like to give special thanks to Arena Azure’s Jeff Taylor for his dedication in helping us creating another superb list to bid for.”

If you would like to make an advance bid for one or more of the Media Auction Lots, email

You can also follow the bids as they come in on Twitter @TheToyTrust with hashtag #TTMediaAuction.

For tickets to the Toy Industry Awards, email Matt Jones at the BTHA and to find out more on the work of the Toy Trust please visit the Toy Trust website.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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