After reaching its Kickstarter goal within 24 hours of the campaign being live, designer Jayne Bromfield believes that new toy Bildy will be a hit with pre-schoolers.
The construction toy, which has been in development for around two years, consists of giant ‘building boards’ and connectors that allows kids to create their own buildings such as shops, castles or houses, from as young as three-years-old.
Bromfield told ToyNews: “It’s a common fact that children often prefer to play with the box rather than the toy that came inside it, because in doing so they are using their own imagination instead of being dictated to.
“Bildy allows children to decide what they want to play, and when they’ve finished they can easily create something else or pack it away.”
Bromfield also thinks that construction toys can encourage children to use their imagination, as well as helping to improve their self-esteem.
“Bildy encourages kids to be creative by not putting restrictions on what can be built,” said Bromfield. “When children actively take part in role play, they naturally become someone or something else. It stimulates their imagination and encourages them to experiment with the social and emotional roles of life.”
Now that Bildy has reached its Kickstarter goal, Bromfield plans on making the prototype available to retailers, and has already begun adding additional items to the range including doll houses, which can be constructed in different ways.
Bromfield added: “The next stage is to start talking to retailers about getting Bildy stocked in toy stores around the country, and possibly further afield too. I’ve already got customers in Singapore, the US, Australia and the Philippines, as well as customers closer to home through Kickstarter.”