Mattel unveils Bug Racer car driven by crickets

Toy maker Mattel has unveiled a new toy racecar for kids, piloted entirely by insects.

Called the Bug Racer, the vehicle doubles as a cricket habitat, using sensors inside to steer based on the cricket’s motion.

While crickets are not included, the Bug Racer is battery operated and takes the shape of a winged insect. The habitat itself can hold up to five crickets and features four different driving modes.

Crickets will have to be purchased separately and Mattel recommends medium to large crickets for best vehicle operation, around an inch in length.

Aimed at children aged six and upwards, the Bug Racer features four driving modes: Cricket in Charge, allowing crickets to power the car themselves, Drag Racing, Autodrive and Light Show.

Said to be powered by eleCrickety, the Bug Racer’s habitat can be easily removed for cleaning, while if the vehicle crashes into something, it automatically reverses and redirects.

However, the Bug Racer is not just a toy, as Mattel describes the car as a ‘learning experience for owners’, too.

In Light Show mode, lights in the car will illuminate the crickets inside for closer observation, set to a musical tune.

Available in Toys R Us in the US, the Bug racer is currently priced at $34.99. That’s Christmas sorted, then.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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