Lost My Name’s first book hits 1m copies sold milestone in less than two years

Lost My Name’s first book, The Little Boy/Girl Who Lost His/Her Name has hit the milestone of selling one million copies in less than 2 years since the firm became a funded start-up.

The firm, which pitches itself as being at ‘the intersection of storytelling, engineering, digital and print’, has seen its first book become the bestselling picture book in the UK, Australia and Canada and is the highest grossing picture book in six markets, including the US.

“As a technology company, we’re very proud to be innovating on one of the oldest media formats in the world – the physical book," said Tal Oron, co-founder at Lost My Name.

"We think technology equals possibility. And possibility is the dominant currency in wonderful, nostalgic storytelling, where the book’s job is to inspire children to believe in adventure; that anything can happen if they imagine it.

"As screens become more and more seductive to children, there is an increasing need to inject more magic into books – to find new ways to spark their imagination.”

To celebrate the 1,000,000 milestone, Lost My Name has unveiled some data on how naming trends around the world are reflected in the books it has created:

  • Lost My Name has created books for 97,827 different names, of these 64,027 appear only once.
  • Globally, Oliver and Olivia are the most popular names
  • Nine months following the release of Disney’s Frozen in December 2014, Lost My Name saw a spike in sales of ‘Elsa’ and ‘Anna books.
  • A similar trend was discovered in the months following Game of Thrones season four. There was a spike in Lost My Name books ordered for names from the series e.g. Arya, Daenerys & Cersei.
  • Taylor’ books peaked in September 2014, following the release of Taylor Swift’s Shake it Off
  • Names with the highest scrabble score include: Mackenzie (26 points), Zachary (24 points) and Elizabeth (23 points)

Most popular UK names

Top 5 boys names in the UK:

  1. Oliver
  2. Harry
  3. Charlie
  4. Jack
  5. William

Top 5 girls names in the UK:

  1. Olivia
  2. Emily
  3. Amelia
  4. Isla
  5. Sophie

Last month, Lost My Name released its second book, The Incredible Intergalactic Journey Home.

The story takes a child on a journey from the depths of outer space to their own front door and includes a satellite image of their own home.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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