Steiff teams with The Pokémon Company for premium Pikachu plush

Steiff has teamed with The Pokémon Company to launch a limited edition premium Pikachu plush toy.

Only 1,000 will be made and the 28cm tall Pikachu stuffed toy will cost 45,000 yen (£240).

The premium Pikachu plush will be available in Japan from February at Pokémon Center stores as well as on Amazon Japan and GoodSmile Online Shop.

Check out the Pikachu Steiff below:

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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