ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Steiff has teamed with The Pokémon Company to launch a limited edition premium Pikachu plush toy.
Only 1,000 will be made and the 28cm tall Pikachu stuffed toy will cost 45,000 yen (£240).
The premium Pikachu plush will be available in Japan from February at Pokémon Center stores as well as on Amazon Japan and GoodSmile Online Shop.
Check out the Pikachu Steiff below:
