US: Spin Master named master toy for Teletubbies

Spin Master has been appointed the master toy partner for the much- anticipated US re-launch of the Teletubbies.

Across the US, DHX Media has appointed six new licensees as it begins to ramp up consumer product activity surrounding the pre-school brand.

Accessory Innovations has been named as bags, backpacks and hats partner, SG Company for footwear, Franco Manufacturing for juvenile bedding and Betesh for toddler bedding.

In addition, and ahead of the launch of the new series on Nick Jr in the US next year and Family Jr. in Canada in early January, VTech is extending its current ELA deal into North America, building pon it current deal for the UK, France, Germany, Benelux, Iberia, Australia and New Zealand.

Peter Byrne, EVP of DHX Brands, said: “UK ratings since launch have been very strong, so we are excited to be rolling out our licensing programme in North America in 2016 with such great partners on board.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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