LeapFrog has outlined its plans to continue pioneering new technologies across a ‘flourishing pre-school sector’ in 2016.
Among the products leading the charge for the firm in the new year is 2015 favourites My Pal Scout and My Pal Violet.
Alongside the two characters, LeapFrog will champion its new launches, including the LeapPad Platinum and Imagicard range, a toys-to- life inspired collection that brings leading brands such as Paw Patrol and Teenage Mutant Ninja Turtles to life on a LeapPad.
“The pre-school sector is flourishing and children’s favourites My Pal Scout and Violet have had great support in 2015,” Sally Plumridge, VP marketing EMEAAA, LeapFrog, told ToyNews.
“This year has been another pioneering year for LeapFrog with a raft of new product launches, but My Pal Scout and Violet have been well-loved characters by both children and parents alike for six years.
“We look forward to continuing the success of our puppy pals in 2016.”
Next year will see LeapFrog continue to steer its brands into ‘new and exciting territories’. Plumridge continued: “It will be a powerful combination of expertise, new technology and LeapFrog innovation that transforms children’s lives.”