Tech will keep pre-school sector flourishing in 2016, says LeapFrog

LeapFrog has outlined its plans to continue pioneering new technologies across a ‘flourishing pre-school sector’ in 2016.

Among the products leading the charge for the firm in the new year is 2015 favourites My Pal Scout and My Pal Violet.

Alongside the two characters, LeapFrog will champion its new launches, including the LeapPad Platinum and Imagicard range, a toys-to- life inspired collection that brings leading brands such as Paw Patrol and Teenage Mutant Ninja Turtles to life on a LeapPad.

“The pre-school sector is flourishing and children’s favourites My Pal Scout and Violet have had great support in 2015,” Sally Plumridge, VP marketing EMEAAA, LeapFrog, told ToyNews.

“This year has been another pioneering year for LeapFrog with a raft of new product launches, but My Pal Scout and Violet have been well-loved characters by both children and parents alike for six years.

“We look forward to continuing the success of our puppy pals in 2016.”

Next year will see LeapFrog continue to steer its brands into ‘new and exciting territories’. Plumridge continued: “It will be a powerful combination of expertise, new technology and LeapFrog innovation that transforms children’s lives.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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