DKL Marketing has announced the release of Hama Universe, a new app version of the traditional bead activity.
In a new virtual universe, featuring a pirate, princess and circus land, players can choose from a selection of pegboards and bead colours to create their own virtual bead designs.
Designed for children aged from five to seven years old, the app challenges motor skills and memory.
Farel Williams, marketing and social media assistant at DKL, said: “We are so excited to launch Hama’s first ever app. It’s a fantastic opportunity for retailers to maximise their Hama sales.”
The new app can also be downloaded for free from the Apple Store and Google Play.
Lene Haaning, director of Malte Haaning Plastic A/S, added: “Children spend incredible amounts of time on tablets and phones, and we are very pleased now to be able to offer our core product exactly where they are.”