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Renowned brands, toy novelties, trendy start-ups, chain store buyers indie retailers and a plethora of media reps, all gather for the week-long toy festival in Germany.

Spielwarenmesse 2016

With more than 2,800 exhibitors from over 60 countries all under one gigantic roof, Spielwarenmesse is where the international toy markets come together.

Renowned brands, toy novelties, trendy start-ups, chain store buyers indie retailers and a plethora of media reps, all gather for the week-long toy festival in Nuremberg, Germany.

Billed as the ‘most important event for the toy industry,’ Spielwarenmesse will run from January 27th to February 1st 2016 and will welcome more than 70,000 visitors form across 120 countries, 1 million products and 75,000 new toys.

“Nuremberg is the place to be, since everyone is here,” said Pascal Bernard, CEO of Juratoys.

“It is the only trade fair where you meet everyone from everywhere. Our company is represented with sales reps from 50 countries here.”

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