SPECTRE Scalextric helps Hornby Hobbies to 2015 growth

Scalextric, Airfix and Corgi sales have helped toy firm Hornby Hobbies see a 19 per cent surge in sales compared to results seen in October 2014.

The firm is now confident that it will close in on its aim to be a top 20 toy company ranked by the NPD by the end of the calendar year.

Thanks to its recent success, driven by sales of new range introductions across all its brands and the demand for the official SPECTRE Scalextric set, the beginning of the seasonal peak sees Hornby Hobbies move from 31st to 23rd in the NPD ranking system.

The firm believes it will hit target following the forthcoming critical seasonal buying period.

The company’s SPECTRE Scalextric play-set received extensive marketing support from launch including a cinema campaign and has been boosted by the ‘firm’s developing social media capability.’

According to the firm, the launch of marketing campaigns for My First Scalextric and Airfix Quickbuild cars were met with instant response from consumers after going live n October this year.

“2015 continues to be a stimulating challenge for the team as we get into these crucial last few weeks of the year,” said Nat Southworth, sales and brand director at Hornby Hobbies.

“Our UK performance continues to be strong which supports our plans for further growth in 2016 and we thank our customers for their on going support and help in driving our business to new heigths.”

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