Educational toy specialist, Brainstorm could be celebrating a prolonged Christmas next year, having placed in the shortlist of finalists for the 2016 US Toy of the Year Awards.
New release from the firm, StikBot has been nominated in E-connected Toy of the Year category, an encouraging sign for the line that is not scheduled for release until January 2016.
StikBot studio is the nominated line and includes two StikBots as well as a tripod, allowing kids to quikly set up a studio in which to film their StikBots with an smartphone.
The set also includes exclusive orange and clear coloured StikBots, only available in this pack.
Brainstorm now believes that its range of poseable, pocket money collectables are ‘set to take the laground by storm next year,’
"At their basic level StikBots are just fun fidget-toys that young kids will want to collect and play with but the free mobile application that enables kids to easily create stop frame animations extends the age group to which this toy will appeal," said the firm.
The range has already generated interest via social media platforms using the #StikBot. Brainstorm now plans to increase awareness with TV advertising, kicking off with a heavy weight campaign over the February half-term.