The Good Dinosaur and Miles From Tomorrow toy lines will reinforce Posh Paws’ position as a leader in the pre-school plush market.
The firm has stated that with all the excitement for both The Good Dinosaur and TV series Miles from Tomorrow, set to continue into spring/summer of 2016, Posh Paws will be in for another successful year.
The firm has already seen ‘unprecedented’ demand for its licensed plush ranges throughout 2015 and is currently tracking 60 per cent growth on 2014 year to date sales.
“Hype for The Good Dinosaur is building ahead of its release at the end of November and we expect consumer interest in this product to carry through well into spring/summer 2016,” Lauren Shipman, group brand manager, Posh Paws, told ToyNews.
“We believe The Good Dinosaur plush line will be one of the lead categories for the film, while due to the strong performance of the Miles From Tomorrow TV show this year, we are already anticipating strong sales for the plush next year too.”
The two properties join a burgeoning line up of licensed plush toys from Posh Paws, including the likes of Star Wars, Tsum Tsum and Inside Out, as well as its staple pre-school lines from Doc McStuffins Pet Vet, Mickey Mouse Clubhouse and Disney Princess.
“There are some really strong characters in The Good Dinosaur that I expect to see demand for the product well into 2016,” continued Shipman.
“Our Miles plush seems to be gathering momentum and we certainly expect to see another year of growth with the addition of the two properties.”
Both The Good Dinosaur and Miles from Tomorrow plush lines are expected to hit retailers in early 2016.
“Both of these licences are perfect for the pre-school plush category,” continued Shipman. “The Good Dinosaur is a heart-warming movie for all the family and Miles from Tomorrow is an aspiring science and space adventure TV series.
“I think the product looks fantastic for the target audience and will certainly reinforce our position as a leader in the traditional plush market.”