ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
DKL has revealed it is enjoying ‘record sales’ for its new SmartLab Squishy range of science kits.
The Squishy range aims to teach key scientific lessons with its models and science books, which features the Squishy Human Body that has sold out.
Farel Williams, marketing and social media assistant at DKL, said: “It’s fantastic to see the SmartLab Squishy lines selling so fast. The fun, dynamic element of these kits paired with great prices has been a recipe for success.”
The Squishy kits are available for customers to order now.
