Topps Europe is celebrating the recent success of its Topps Festival Tour that saw the collectables brand visit numerous shopping centres across the UK.
The firm has championed the festival as the ideal platform to showcase key licenses from its growing stable of brands, including Minions, Star Wars, WWE, Shopkins and Match Attax.
16,000 visitors took part n the Topps offering that swept the country throughout October, visiting five of the UK’s leading shopping centres. The festival gave kids and fans the chance to engage with a host of activities as the firm stopped off in London, Glasgow, Newcastle, Manchester and Milton Keynes.
Each event saw fans offered access to a raft of activities and games, alongside character appearances and giveaways. Fans of the Barclays Premier League Match Attax were challenged to ‘beat the master’ using card stats, tactics and skill to win an Exclusive master Card.
Visitors also got the chance to learn a range of football freestyle tips from record-breaking freestyler, Dan Magness.
Rod Pearson, marketing director for Topps Europe, said: “The Topps Festival is a vital consumer engagement tool for us, engaging fans across the UK and providing fantastic contact points for us to share the exciting products we have that will invigorate a new generation of consumers.”