This year’s DreamToys list has been announced by The Toy Retailers Association.
Decided by a panel of leading toy retailers in the UK, including Argos, Boots, Selfridges, Smyths Toys, The Entertainer, TK Maxx and Toys R US, The Toy Retailers Association’s DreamToys list is the most accurate and independent predictive list available, and provides consumers with expert insight into what will be the most popular toys this Christmas.
“2015 is going to be a vintage year for toys," said Gary Grant, chair of the DreamToys committee.
"Strong entertainment brands like Frozen, Thunderbirds and Star Wars are appearing alongside creative brands like Little Live Pets and classic evergreens such as Lego, ever more stimulating playsets for under 5’s such as Toot-Toot or Paw Patrol and family games like Pie Face.
"While the blockbuster licences may steal the headlines, it is exciting to see innovation throughout the list with manufactures successfully combining this with traditional play in, for example, the IDO3D craft set, and Shopkins has become the new craze of the year, embracing all that is good about toys,”
From the 63 toys in the DreamToys list, the 12 Top Toys are:
- City Deep Sea Exploration Vessel (LEGO)
- Disney Frozen Sing-A-Long Elsa (Jakks Pacific)
- IDO3D Deluxe 3D Design Studio (Flair Leisure Products)
- Little Live Pets Cleverkeet (Character Options)
- Paw Patrol Paw Patroller (Spin Master Toys)
- Pie Face (Hasbro)
- Shopkins Food Fair – Scoops Ice Cream Truck (Flair Leisure Products)
- Star Wars Bladebuilder Jedi Master Lightsaber (Hasbro)
- Star Wars Kylo Ren’s Command Shuttle (LEGO)
- Star Wars The Force Awakens Millennium Falcon (Hasbro)
- Thunderbirds – Interactive Tracy Island Playset (Vivid Toy Group)
- Toot – Toot Friends Busy Sounds Discovery Home (VTech)
Frederique Tutt, Toys Global Industry Analyst for the NPD Group, added, “The British toy industry enters Christmas peak season hoping for a record year after Disney’s Frozen, Minions and Minecraft have boosted sales by six per cent in Sterling since the beginning of the year.
"With other licensed merchandise such as Star Wars still to come, the market could expect to grow by over £100 million at retail to reach £3.2BN by the end of the year.”