Little Tikes and its crowd of social media fans are growing and perfecting their moustaches in support of Movember this year.
From November 1st, the toy brand will be on the look out for the perfect moustache, either a real one or a faux one, made using the Little Tikes stencil.
For every image shared on Twitter or its Facebook page, £1 will be donated to the charity looking to change the face of men’s health.
Every person who enters the competition will be in with a chance of winning one of five exclusive Mr Cozy Coupe with moustache, or one of many runners-up prizes.
Those looking to create their own moustache can download seven different designs from the Little Tikes website.
Michelle Lilley, marketing manager for Little Tikes, said: “We are delighted to be supporting such a brilliant charity. We couldn’t resist giving our Cozy Coupe a little more hair for such a good cause.
“We hope to raise lots of money and support the research in to men’s health. As a brand loved by families for generations, we cannot wait to see the fantastic designs our fans will share and create.”