The results of the seventh annual Rainbow Toy Awards were announced at a ceremony today.
A record number of entries were received at the Rainbow Toy Awards HQ, where each application was considered by a team of toy testers.
The toys are ranked from one to 10 for play value, longevity, packaging, build quality, value for money and then the child toy testers offer their overall impression.
Peter Dawson, MD for the Rainbow Toy Awards, said: “With only ever 22 awards to vie for, winning a Rainbow Toy Award is a real accolade for any company.”
The winners for the awards are as follows:
The 2015 Overall ‘Rainbow Toy Awards’ Champion
Toot Toot Drivers Garage by VTech Electronics
Best Pre-school Toy
Winner – LeapPad Platinum by Leapfrog
Best Arts & Crafts Toy
Winner – Mini Make Cupcakes by John Adams
Highly Commended – Nutty Putty by Alphabet Pie
Best Wheeled Toy
Winner – Anki Overdrive by Anki
Highly Commended – Blue Trike by BigJigs
Best for Imaginative Play
Winner – Toot Toot Drivers Garage by VTech
Highly Commended – Slime Baff by Gelicity
Best Games & Puzzles – The Young Ones
Winner – Disney Pictopia Trivia Game by Esdevium Games
Highly Commended – Seagull Splat by University Games
Best Games & Puzzles – 8 Years and above
Winner – Accentuate Film Quotes add-on by Accentuate Games
Highly Commended – Wild Tiles by Bananagrams
Best Electronic Toy
Winner – Pebli Town by Mookie Toys
Highly Commended – Digigo by VTech
Best Construction Toy
Winner – Car Trax Turnaround Trax by H Grossman
Highly Commended – Plane 2 by Java Toy
Best Educational Toy
Winner – LeapReader by LeapFrog
Highly Commended – Project MC2 Dolls with Experiments by MGA Entertainment
Best Plush Toy
Winner – Baby Annabell Walking Little Lamb by Zapf Creation
Highly Commended – Anagranimals by Anagranimals
Best Outdoor Toy
Winner – Fish n’ Splash Water Table by Little Tikes
Highly Commended – LeapBand Activity Tracker by LeapFrog