ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Moose Toys has launched a new range of Shopkins dolls called Shoppies.
Each Shoppie comes with two exclusive Shopkins characters and an accessory related to their theme.
There are currently three dolls to choose from: Poppette “A Bowl Lot a Fun,” Jessicake “The Cupcake Cutie,” and Bubbleish “Bubble Trouble.”
The Shopkins craze has skyrocketed since the 2014 launch and over 100 million Shopkins have been sold worldwide.
