Winners include Og on the Bog, Kinetic Sand and Marvin’s iMagic.

The Toy Verdict Awards 2015 winners revealed, a leading toy review service owned and operated by Kids Brand Insight, has revealed the results of The Toy Verdict Awards 2015.

“The sheer quality of the products submitted has made our testing and judging process very difficult indeed," said Steve Reece, CEO of Kids Brand Insight.

"We take a robust approach to testing based on our having conducted hundreds of research groups/playtesting sessions for many of the biggest players in the toy business, so it’s been a very involved and intense process to get to this list of Winners and Finalists – all of whom truly merit the Award.

"During the course of testing/judging, we were able to give product feedback which led to several companies tweaking products that were just about to ship to make them better/solve problems, so aside from the winners we announce today we hope to have made a further positive impact for those who worked with The Toy Verdict in 2015.” 

The winners and finalists, by category, are as follows:

Figures, playsets and collectibles

Joint Winners: Flipsies Sandy’s Yacht & House; Miles From Tomorrow Stellosphere

Finalists: Doc McStuffins Pet Vet Bag Playset

Arts, crafts & science

Winner: Kinetic Sand

Finalists: Sweet Factory, My First Spa

Building/construction toys

Winner: LEGO Elves Skyra’s Mysterious Sky Castle


Winner: Og On The Bog

Finalists: Timeline, Zip It, Frenzi Card Game, Pairs In Pears


Winner: Rose Petal Cottage

Finalist: In The Night Garden Explore & Learn Musical Activity Table


Winner: Petron Sureshot Crossbow

Finalist: Phlat Ball, Petron Sureshot Rifle


Winner: Tsum Tsum Olaf Bag With Frozen Fever

Finalists: Anagranimals, Zigamazoos


Winner: REV

Finalist: Real FX Racing

Tech toys

Winner: Miposaur

Finalists: Kidizoom Duo Digital Camera, Meccanoid G15 KS, My Friend Freddy Bear

Bath Toys

Winner: Gelli Baff, Slime Baff

Magic Sets

Winner: Marvin’s iMagic

Fun factor

Winner: Petron Sureshot Crossbow

Cool factor

Winner: Meccanoid G15 KS

Educational/developmental benefit

Winner: Sweet Factory

Repeat Play Value

Winner: Kidizoom Duo Digital Camera

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