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TheToyVerdict.com, a leading toy review service owned and operated by Kids Brand Insight, has revealed the results of The Toy Verdict Awards 2015.
“The sheer quality of the products submitted has made our testing and judging process very difficult indeed," said Steve Reece, CEO of Kids Brand Insight.
"We take a robust approach to testing based on our having conducted hundreds of research groups/playtesting sessions for many of the biggest players in the toy business, so it’s been a very involved and intense process to get to this list of Winners and Finalists – all of whom truly merit the Award.
"During the course of testing/judging, we were able to give product feedback which led to several companies tweaking products that were just about to ship to make them better/solve problems, so aside from the winners we announce today we hope to have made a further positive impact for those who worked with The Toy Verdict in 2015.”
The winners and finalists, by category, are as follows:
Figures, playsets and collectibles
Joint Winners: Flipsies Sandy’s Yacht & House; Miles From Tomorrow Stellosphere
Finalists: Doc McStuffins Pet Vet Bag Playset
Arts, crafts & science
Winner: Kinetic Sand
Finalists: Sweet Factory, My First Spa
Building/construction toys
Winner: LEGO Elves Skyra’s Mysterious Sky Castle
Games
Winner: Og On The Bog
Finalists: Timeline, Zip It, Frenzi Card Game, Pairs In Pears
Pre-school
Winner: Rose Petal Cottage
Finalist: In The Night Garden Explore & Learn Musical Activity Table
Outdoor
Winner: Petron Sureshot Crossbow
Finalist: Phlat Ball, Petron Sureshot Rifle
Plush
Winner: Tsum Tsum Olaf Bag With Frozen Fever
Finalists: Anagranimals, Zigamazoos
Vehicles
Winner: REV
Finalist: Real FX Racing
Tech toys
Winner: Miposaur
Finalists: Kidizoom Duo Digital Camera, Meccanoid G15 KS, My Friend Freddy Bear
Bath Toys
Winner: Gelli Baff, Slime Baff
Magic Sets
Winner: Marvin’s iMagic
Fun factor
Winner: Petron Sureshot Crossbow
Cool factor
Winner: Meccanoid G15 KS
Educational/developmental benefit
Winner: Sweet Factory
Repeat Play Value
Winner: Kidizoom Duo Digital Camera
