The Entertainer has announced the launch of an exclusive range of STEM focused products as part of its recently announced licensed partnership with Nickelodeon and Viacom Consumer Products.
The STEM specific range comprises 14 science kits including Nickelodeon Glowing Gunge, Nickelodeon Explore The Body and the Nickelodeon Exploding Booms and is available exclusively in all The Entertainer stores and its website from early October. The agreement initially comprises of 26 licensed products in the range.
Supported by extensive PR and marketing activity both in-store, online as well as via PR and consumer-facing events, The Entertainer’s objective is to introduce STEM products to families throughout the UK.
The range is designed to improve children’s spatial awareness, ability in maths and logical thinking.
The Entertainer is looking to champion the four STEM disciplines and support future generations in developing life-long skills across science and technology, particularly with the associated links of engineering and mathematics.
"We are delighted to be one of the UK’s first toy retailers to introduce STEM specific products to the UK consumer,” said Rebecca Rees, head of marketing and Licensing at The Entertainer.
“It is important that parents have the opportunity to purchase toys for their children which help develop key skills and equip them for later life, whilst at the same time giving them the chance to explore and learn more about any of these sectors which are of interest to them.
"Our website will also have a dedicated STEM page with further information to advise parents on the benefits of STEM and to support this we will also introduce STEM via our social media channels using the #whatisSTEM.”