Hasbro has detailed a range of new fashion deals for its Transformers and My Little Pony brands.
Following a successful line of My Little Pony womenswear, UK designers Fydor Golan will launch a high-end Transformers apparel line while Philipp Plein is launching high-end Transformers designer dresses.
Elsewhere, Hasbro has signed a deal with Catalan designer Maria Escoté for a new My Little Pony fashion line that’s set to debut during Madrid Fashion Week in February 2016.
Finally, a new My Little Pony by Undiz collection is currently being sold in over 100 UNDIZ stores and online.
“Entertainment and immersive storytelling have been the driving force behind our powerhouse portfolio of franchise brands,” said James Walker, VP Brand Licensing, Hasbro Europe.
“We’re proud to grow our licensing programme across Europe by translating great entertainment into an incredible lifestyle lineup that allows us to bring our stories to life and engage consumers across multiple mediums including entertainment, publishing and even more branded experiences.”