To celebrate its 30th anniversary, Sylvanian Families is inviting bloggers to become the latest Friends of Sylvanian Families.
As part of Epoch making toys’ on-going drive to reach new audiences for the established brand, a selected group of bloggers will get exclusive access to the latest products.
Parenting bloggers will receive a branded badge for their blog and the opportunity to trial a range of toys with their children before anybody else, providing valuable feedback on their experience. The initiative is the latest stage in the company’s strategy to nurture a new generation of Sylvanian Families’ fans.
“It’s been amazing watching Sylvanian Families launch into the digital world in the last 18 months, and blogger activity is a vital part of our progressive digital strategy,” commented Sally Carnall, marketing manager at Epoch making toys.
“Working with the second generation parent bloggers, who had the toys as children, and watching them pass their passion onto their kids is the ideal direction for us for our 30th anniversary year.”