Activision has detailed its plans to reinvigorate the toy vehicle category with ‘the same magic’ its Skylanders franchise brought to action figures.
The firm that pioneered the toys-to-life market when it launched Skylanders in 2011, is now looking to shake-up the sector with its new Skylanders SuperChargers.
With the introduction of 20 new vehicles, including planes, cars, submarines and boats, Activision has said it wants to take the vehicles market by storm.
As well as new gameplay, the latest line will also feature two of Nintendo’s most iconic characters, Donkey Kong and Bowser.
The toys-to-life category is now estimated to be worth $4 billion, of which Skylanders represents a 75 per cent stake.
“We are very proud of how Skylanders has captured kids’ imaginations around the world,” John Coyne, Activision’s VP of consumer marketing told ToyNews. “We now hope to bring the same magic that we brought with the launch of Skylanders, to the vehicle sector, as we bring them to life.”
Each Skylanders SuperCharger is designed to be played in and out of the game with unique weapons, upgrades and moveable parts.
In an interview with ToyNews’ sister title MCV, VP of Skylanders, Josh Taub revealed that Skylanders SuperChargers was “going to take the vehicles category by storm.”