RipSurf, the latest ride-on from Crazy Cart creator Ali Kermani, will land in the UK in March 2016.
Re:creation is distributing Razor’s RipSurf in the UK, and the new ride-on aims to bring the experience of surfing to consumers not lucky enough to have easy access to the coast.
“The tagline is ‘surf where you live’,” Kermani told ToyNews.
“Surfing is such an awesome sport but it’s only been available to people on the coast. We’re trying to open that up to everybody.
“We tried to make it as surfboard like as possible in the styling. The wheels have been design to carve and cut like a real surfboard. You drop a rail and turn in that direction. It also features an authentic foam traction pad and a wax-style traction bump on the front.”
The product has been demoed to the core surfer community, where it has already been met with a positive response.
“We’ve gone down the same route as the Crazy Cart in that we’ve gone to appeal to the core audience first,” added Kermani.
“We just got back from Surf Expo in Florida and it got an unbelievable reception. It’s already a popular item and it’s got a bright future ahead of it.”
Katy Fletcher, brand manager at Re:creation, added: “Ali comes up with these totally innovative products and I think it’ll be really well received when it launches at Toy Fair. It will be available from March 1st 2016. His passion shines through and the product looks awesome.”
Neither Re:creation nor Razor are done with the Crazy Cart just yet though, with new lines on the
way, expectations are high that it will enjoy a very strong Christmas.
“This Christmas is still about the Crazy Cart,” added Fletcher.
“It’s gathering momentum every week. The TV advertising will kick in for it too. We also have our electric scooters that we are TV advertising too. Moving into spring, we have RipSurf and the new PowerCore electronic scooter.”
Kermani added: “We’ve got some great stuff on the horizon for Crazy Cart. We’ve been doing a lot of consumer events and we are redesigning certain aspects of the line to play into what people are asking for.”