The Toy Store is the first retailer to receive Epoch’s new giant Sylvanian Families Treehouse designed pillar.
The pillar includes an interactive screen showing a map of Sylvanian Village and there are two red roof themed gondolas showcasing five dioramas.
One of the gondolas will play animated videos on a monitor while the other will showcase large scaled versions of Freya & Coco Chocolate.
Both of the units display various products from the Sylvanian Families range, including the new seaside themed sets.
There is also a play table for children to touch, feel and smell the product.
Epoch also backed the opening of The Toy Store on Oxford Street with Sylvanian Families character performances and goodie bags.