Toy sales account for one third of the record-breaking £30million total spent across the show's three UK venues this year.

Pre-school toys help The Baby Show boom

The toy sector is playing an increasingly important role in the success of The Baby Show, with a reported 32 per cent of visitors now making baby toy purchases.

The show, that now runs three times a year across various UK venues, has seen the number of toy retailers increase ‘considerably’ as the demand for pre-school products increases among attending consumers.

The increase has been so great that, according to the event’s organisers, toys now feature in the top five products that parents come to buy at The Baby Show and have accounted for one third of the total £30million spent by consumers across all three shows in the last year.

As the show prepares to take to London’s Olympia this October 23rd to 25th, its organisers are anticipating ‘another great year’.

“The rise in sales at The Baby Show is a clear indicator that the industry is on the up,” Susanne Rauberger, show manager for The Baby Show, told ToyNews.

“With the toy market on the crest of a wave and The Baby Show growing every year, now is the perfect time for toy firms and retailers to take advantage of our ever growing audience.”

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