Posh Paws has shed light on its Star Wars: The Force Awakens plush toy collection.
The range, launching this month, features plush versions of Kylo Ren, BB-8, Captain Phasma and the new look Stormtrooper.
The new characters join Posh Paws’ current classic Star Wars soft toy collection which includes Chewbacca, Yoda, Darth Vader, Princess Leia, C3PO, R2-D2, Darth Maul, Wicket and Jawa.
“We’ve had huge success with our classic range so far this year, and we’re constantly seeing growth in sales as excitement heightens for the impending release of The Force Awakens," said Lauren Hayward, group brand manager at Posh Paws.
"We’re thrilled to be involved with this high profile brand, you can really feel the buzz and the hype around this movie release. There is a fan base like no other for Star Wars and it spans generations, the exciting thing about Episode 7 is that a decade on from the last movie it will introduce the Empire to a whole new generation.
"The great thing about Star Wars fans is that there is a real collector element and with this in mind Posh Paws is also going to be releasing a range of classic Star Wars plush backpacks. Two characters will initially be released in October, making these novelty bags a great Christmas gift item. Additional character plush bags will then be released in early 2016.
“The plush bags look great and we know that they deliver strong sales at retail due to the success of our Minions plush bags. We anticipate that the force will be strong well into 2016 and therefore we will be announcing new products over the next year. So watch this space.”