The awards process asked the more than 900 retailers listed with Toy Shop UK for their favourite toys in each of the 25 categories

Toy Shop UK reveals winners of this year’s Independent Toy Awards

Toy Shop UK has revealed the results of its 7th annual Independent Toy Awards, celebrating the best toys as picked by the UK’s independent toy retailers.

Gold, silver and bronze medal logos have been awarded to the top toys in each of the 25 categories, with a number of other suppliers receiving a commendation logo for those that just missed placing in the top three.

The awards process asked the more than 900 retailers listed with Toy Shop UK for their favourite toys in each of the 25 categories.

“This year’s list of winning toys features a truly diverse mix of products which I think perfectly reflects the life, character and occasionally eclectic nature of the independent toy retailers that bring so much to this industry,” said Toy Shop UK founder, Michael Hawkins.

This year’s Independent Toy Awards Gold medal winners, are:

App Toy: Magic Tattoos (Tobar)
Baby: My First Forever Friends Sweet Dreams (Golden Bear)
Collectable: World of Warriors 8 Pack (Flair)
Creative: Sand Sculpt (Grossman)
Construction: Click Blocks (BigJigs)
Dolls: Lalaloopsy Girls Crazy Hair (MGA)
Eco: Hape Pound n Tap Bench (Marbel)
Educational: Laser Pegs National Geographic Dinosaur (Goldfish & Bison)
Electronic: Marvin’s iMagic Interactive Box of Tricks
Flying: RC Mycropodz Nano Drone (Bladez)
Games (Action): The Greedy Sheep (John Adams)
Games (Board): Junior Draw Out (Tactic Games)
Games (Card): Frozen Top Trumps (Winning Moves)
Games (Educational): Fruitonimoes (Bananagrams)
Jigsaws: Spot A Lot Vehicle (Parragon)
Kids Jewellery: My First Jewellery Making Kit (Pipkits)
Licenced: Frozen Ice Castle (KidKraft)
Olaf Slush Maker (Sambro)
Outdoor: Fish ‘N’ Splash Water Table (Little Tikes)
Radio Control: Real FX (Vivid)
Ride-on: Skipper ride N Roll Lion (Asobi)
Role Play: Peppa Pig House Kitchen (HTI)
Soft: Zigamazoos (Re:creation)
Special Needs: Hue Animation Studio (Ascent IT)
Vehicles: Toot Toot drivers Garage (VTech)
Wooden: Anamalz Moose (DKL)

The Silver medal winners are:

AppToy: Pebli Town (Mookie)
Baby: Sassy Inspire The Senses Bounce Around (Hardenberg&Co Ltd
Collectable: Pop! Vinyl dancing Groot (Underground Toys)
Creative:Kinetic Sand Sand Box Set (Spin Master)
Construction: Slot Together Castle (Usborne)
Dolls: Fossil Hunter Lottie Doll (Arklu)
Eco: Hape Walk Along Puppy (Marbel)
Educational: Sweet Factory (Science4You)
Electronic: Safari Sound Machine (NPW)
Games (Action): Seagull Splat (University Games)
Games (Board): Ubongo (Thames and Kosmos)
Games (Card): Logo Lite (Drumond Park)
Games (Educational): Top of the Tables Times Table Game (Learning Resources)
Jigsaws: National Geographic Super 3D Puzzle Jaguar (Kidicraft)
Kids Jewellery: Bangle Blitz (John Adams)
Licenced: Snoopy (Aurora World)
Outdoor: Sureshot Pistol (Petron Sports)
Radio Control: Rock Crawler XXXL (Tobar)
Ride-on: SmartTrike Explorer 5 in 1 (SmartTrike)
Role Play: Pokemon Battle Ready Pikachu (Tomy)
Soft: Wanda Worry Eater (Coiledspring Games)
Special Needs: Nutty Putty (Alphabet Pie)
Vehicles: Holiday Bus (BigJigs)
Wooden: The Irish fairy Door Company

The Bronze medal winners are:

App Toy:My Friend Freddy Bear (Vivid)
Baby: Lamaze Flip Flap Dragon (Tomy)
Collectable: Sylvanian Treasure Ship (Epoch)
Creative: Nutty Putty (Alphabet Pie)
Construction: Arckit Set (Arckit)
Educational: Plasma Reactor (Thames and Kosmos)
Electronic: Zuru Robo Turtles (Tobar)
Games (Action): Terraria Multi Level Biome Set (Jazwares)
Games (Board): Disney Pictopia trivia Game (Esdevium)
Games (Card): Accentuate and Film Quotes Expansion Pack (Accentuate Games)
Games (Educational): Postman Pat word Rhyming Game (University Games)
Kids Jewellery: Berries Trio Kit (Pipkits)
Licenced: Floppets (Floppets)
Radio Control: RC Inflatable Minions Kevin (Bladez Toyz)
Ride-on: Dino Cosy coupe (Little Tikes)
Role Play: Cookie Set (Le Toy Van)
Soft: Peek A Boo Peter (Enesco)
Special Needs: weighted Train (Play to Z)
Wooden: Rocket Ship (KidKraft)

Book, toy, game and gift manufacturers, Parragon is delighted to have been awarded the Gold medal for its Storybook and Reversible Jigsaw set, Spot A Lot Vehicles in the Best Jigsaw Category.

“We are so excited to have been awarded a gold medal in the prestigious Independent Toy Awards,” said Rachel Lawrence, head of children’s publishing at Parragon.

“We wanted to create a product that provides little ones with a wonderful opportunity to have fun searching, spotting, reading, counting and playing. It is a real honour to have the UK’s leading independent toy retailers champion our product in this way, and this award is one we are immensely proud of.”

The full list of winning products can be found at

About dt-admin

Check Also

Sweet new concession for Hamleys Regent Street

Hamleys Regent Street has announced the addition of London’s most Instagrammable dessert emporium, Hans & …