ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
YooHoo & Friends spin-off brand, Pammee Boutique, is to launch a dedicated plush line from Aurora World.
The firm has sold over 40 million pieces of YooHoo & Friends’ plush to date, with Pamme being the most popular girls’ character in the range.
Aurora World is now targeting partners for Pamme Boutique in the apparel and accessories categories.
