Aurora World has sold over 40 million pieces of YooHoo & Friends’ plush to date.

YooHoo & Friends spin-off, Pammee Boutique, to get dedicated plush line

YooHoo & Friends spin-off brand, Pammee Boutique, is to launch a dedicated plush line from Aurora World.

The firm has sold over 40 million pieces of YooHoo & Friends’ plush to date, with Pamme being the most popular girls’ character in the range.

Aurora World is now targeting partners for Pamme Boutique in the apparel and accessories categories.

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