Aurora World has sold over 40 million pieces of YooHoo & Friends’ plush to date.

YooHoo & Friends spin-off, Pammee Boutique, to get dedicated plush line

YooHoo & Friends spin-off brand, Pammee Boutique, is to launch a dedicated plush line from Aurora World.

The firm has sold over 40 million pieces of YooHoo & Friends’ plush to date, with Pamme being the most popular girls’ character in the range.

Aurora World is now targeting partners for Pamme Boutique in the apparel and accessories categories.

About dt-admin

Check Also

Dr Gummer’s Good Play Guide partners with Toymaster on joint marketing venture

Dr Gummer’s Good Play Guide has struck up a new partnership with the Toymaster to …