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Aurora World has sold over 40 million pieces of YooHoo & Friends’ plush to date.

YooHoo & Friends spin-off, Pammee Boutique, to get dedicated plush line

dt-admin 14th September 2015 Marketing 312 Views

YooHoo & Friends spin-off brand, Pammee Boutique, is to launch a dedicated plush line from Aurora World.

The firm has sold over 40 million pieces of YooHoo & Friends’ plush to date, with Pamme being the most popular girls’ character in the range.

Aurora World is now targeting partners for Pamme Boutique in the apparel and accessories categories.

Orchard Toys has kicked off its Virtual Toy Fair in good humour with the launch …