Mattel has signed a deal to be the global master toy licensee for next year’s Ghostbusters reboot.
The film, directed by Bridesmaid’s Paul Feig, will hit screens in July 2016 with an all-female team in Kristen Wiig, Melissa McCarthy, Kate McKinnon and Leslie Jones.
Rocket Licensing is managing the UK and Ireland licensing campaign for Sony Pictures’ Ghostbusters reboot.
“Of the top film events of the coming year this is possibly the one that has the highest levels of awareness and anticipation – from both filmgoers and the licensing community," said Mark Caplan, SVP, global consumer products, Sony Pictures Entertainment.
"We’re looking forward enormously to bringing the new Ghostbusters to a waiting world and delighted that Rocket, with its excellent work on the Classic brand, will be building the licensing campaign for the new brand in the UK and Ireland.”
Elsewhere, for the first phase of the UK licensing campaign, Rocket is targeting publishing, apparel, nightwear, underwear, social stationery, stationery, confectionery, gifts and homeware.