The firm has partnered with kids food guru Annabel Karmel to launch the campaign.

LeapFrog launches Kitchen Kids campaign

To celebrate the launch of the interactive pre-school toy Number Loving Oven, LeapFrog has partnered with children’s food guru Annabel Karmel to launch its Kitchen Kids campaign.

The campaign will see LeapFrog challenge mums and dads to bring cooking role-play to life for pre-schoolers.

From counting out ingredients, to mixing and garnishing, there are many jobs for young hands in the kitchen and the campaign aims to inspire parents to get in the kitchen with their little ones.

LeapFrog will share kid-friendly recipes and ask parents to share their own favourite recipes and creations through Facebook and Twitter.

To help get them started, LeapFrog and Annabel Karmel have also created the LeapFrog Kitchen Kids Guide, which offers parents valuable tips on how to deal with fussy eaters and expert advice from LeapFrog’s in-house learning team on how to fuel more role play opportunities at home, and the developmental benefits of this key play time.

“Kids love to play chef, and you’ll be amazed how early on they can start helping in the kitchen,” said Karmel.

“Some of my happiest times with my three children growing up involved cooking and baking. Spending time together in the kitchen provided a great opportunity to teach them all kinds of invaluable skills – as well as the importance of eating well.”

Emily Brown, senior brand manager at LeapFrog, added: “Role play is such an exciting and important part of a child’s development, and often underrated. It is so much more than just playing for play’s sake, fuelling creativity, empathy and understanding of the world around them.

"Toys like Number Loving Oven encourage a child to make his or her own discoveries and at the same time help to hone skills that come from pretend play such as vocabulary building, social interaction and storytelling. We’re really excited to celebrate the launch of the Number Loving Oven with Annabel and hope our guide will inspire and support parents to discover new ways of learning and discoveries.”

Parents will be able to download the Kitchen Kids guide by going to the LeapFrog Website.

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