Orchard Toys has launched its own three in one app, showcasing the firm’s characters and promoting brand awareness.
The app was designed by the company’s in-house designers, who worked alongside app development team Playacute, bringing educational gameplay into the format of an app.
The launch is anticipated to introduce new audiences to Orchard Toys, while keeping in the minds of existing customers.
“The toy industry is ever-changing, and we recognise that we have to adapt to fit the needs of consumers,” commented Simon Newbery, managing director of Orchard Toys. “More and more, Orchard Toys customers are turning to technology as well as our traditional products. Far from replacing our classic games and jigsaws, we believe the new Orchard Toys app compliments our fun learning range.”
The app features a choice of eight jigsaws, a matching and memory pairs game and a colour, shape and pattern matching game, each with increasing levels of difficulty.
The Orchard Toys app is currently being sold on the Apple store, with developments in place to make it available on the Android platform in the near future.