LEGO has been voted the top toy of all time according to a recent survey of toy industry experts.
In our very own mission to discover the products closest to the industry’s hearts, Inventors Workshop quizzed 2000 toy experts on what they believe to be the number one children’s toy of all time.
Half of all respondents voted for the Danish toy brand, while the majority of those asked also pinpointed ‘fun’ as the number one ingredient for a successful toy.
All of the top ten toys highlighted are retro offerings, with many hailing from the 70s and 80s, such as Tiny Tears and the Rubik’s Cube as well as the chatterbox that took the 90s by storm, Furby.
The good old cardboard box even sneaks in an appearance at number 19.
The top ten toys of all time, as voted for in the Inventors Workshop survey, are:
3. Action Man
10. Rubik’s Cube
Other products to be championed in the survey, include:
11. Matchbox Cars
12. Playing cards
14. Trivial Pursuit
18. Tiny Tears
19. A cardboard box
20. Sylvanian Families
When the experts were asked what magical ingredients were essential to create a great toy, fun came out firmly on top in the recipe for success.
2. Play value
4. Educational elements
6. Value for money
7. Imaginative elements
The survey of 2,000 inventors was carried out by The Inventors Workshop, which takes place on september 22nd in Northamptonshire and provides fledgling and experienced inventors with a unique opportunity to meet the industry experts who can help them take their ideas from sketch to store.
Billy Langsworthy, Inventors Workshop conference director, said: "When you look at the ten ingredients that combine to create the ultiate recipe for toy success, you can see exactly why LEGO was voted the best toy in history.
"The LEGO brick is such a simple concept but it incorporates every single one of those ten ingredients and is precisely why children (and grown-ups) have been enjoying – and continue to enjoy – playing with LEGO for more than six decades."