The fashion dolls are touring the UK and Ireland armed with a bespoke photo booth to celebrate the new range.

Bratz heads to Hamleys, Smyths, Toys R Us and Argos in UK retailer tour

MGA Entertainment has announced a nationwide retailer tour to support the launch of the new Bratz range.

The tour, which kicks off on 6th September at Hamleys Regent Street, sees the brand team up with the marketing company Noonah, taking a tailored Bratz Photobooth to retailers across the UK and Ireland.

“Bratz are back with a host of modern updates for Generation Z, including immersive digital content, webisodes and a new app coming very soon,” commented Bratz Brand Manager, Nicola Mellor. “One of our new themes, #SelfieSnaps features a Photobooth playset which we’ve brought to life through this activity.

"The bespoke booth has been created to reflect the key elements of the playset and includes some lifesize props and accessories, including bunny ears, moustaches, glasses and Sasha’s famous Bunny Boo beanie hat.”

The tour will take place across the UK and Ireland with several retailers, including Argos, Debenhams, Hamleys, Smyths, Tesco, The Entertainer and Toys R Us.

Visitors to each store will be invited to step into the booth with their favourite Bratz accessories and get their own #SelfieSnaps. Everyone will receive prints of their pictures on the day and will be encouraged to upload to social media with the hashtag #ItsGoodToBeABratz. Winners will be selected each week to receive Bratz goodie bags.

The events are free to attend and no booking is required.

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