Barbie is partnering with hit girl band Little Mix on a ‘Raise Your Voice’ campaign.
As pat of the initiative, girls will have the chance to enter a singing competition celebrating the launch of the new Barbie in Rock ‘n’ Royals DVD and toy range.
The winner will be selected by Little Mix and will even get to meet the band.
“Barbie has always fuelled imagination, inspired creativity and encouraged self-expression and we are delighted to be working with Little Mix who are such an inspiration to girls in how they have found their voices through music,” said Wendy Hill, brand activation director at Mattel.
The campaign will run in partnership with Nickelodeon from September 1st to October 18th and will include TV promotion and online ads featuring Little Mix.