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The firm has seen large demand for the show’s female character Kayo.

Vivid to launch Thunderbirds Are Go’s Kayo action figure in 2016

Vivid has championed the rising popularity of female action figures, following the surprising response to the Thunderbirds’ female lead, Kayo.

The firm – who currently holds the master toy licence for ITV’s new-look Thunderbirds Are Go animated TV series – has seen large demand for the show’s female character Kayo.

As a result, the company has told ToyNews that due to popular demand, it is gearing up to launch Kayo’s own action figure in spring/summer of 2016.

Earlier in the year, Vivid revealed that pre-sales of its Thunderbirds Are Go toy line had been ‘overwhelming’ with demand from both consumers and retailers an encouraging sign of Thunderbirds Are Go becoming a hit toy line this Christmas.

“What is new, is the popularity of female characters, particularly Kayo who we have already seen a large demand for in the toy range,” said Mary Wood, marketing director at Vivid.

“As a result, we have been quick to react and are now launching a Kayo figure in spring/summer 2016.”

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